Explore the Olaplex collection—our curated selection of shampoos, treatments, and styling essentials for stronger, healthier, more beautiful hair.

We offer Authentic Beauty Concept products—vegan, sustainable, and free from sulfates, designed to nourish, strengthen, and enhance your hair’s beauty.

Experience effortless Italian luxury. The Davines OI range combines antioxidant-rich Roucou oil with weightless nourishment to leave hair silky, glossy, and beautifully smooth — your everyday dose of salon-worthy shine.

Equi London Supplements offers science-backed nutrition for skin, hair, hormones, energy, and digestion—expertly formulated for holistic wellness.

Discover the power of professional repair. The Redken range combines science and innovation to strengthen, smooth, and protect every strand. From bond builders to colour care, these salon favourites deliver healthy, shiny, unstoppable hair.

Looking for the perfect gift for that person who seems to have everything? Don’t worry we’ve got you. Treat someone (or your self we don’t judge) to an appointment at Samantha Cusick London and win at presents.