meet SAMANTHA CUSICK
Award-winning hairdresser. Salon founder. Podcast host. Industry change maker.
the WOMAN Behind the Chair and Beyond…
I’m Samantha Cusick, a colour specialist, founder of the Samantha Cusick London salons, and the creative mind behind Stā Studios and The Silly Little Girls Club podcast.
Since opening my first salon in Notting Hill at 28, I’ve grown a multi-location, multi-million pound salon business, launched a female-led creative co-working space, and built a platform that supports hairdressers and beauty pros to grow their income, confidence, and careers.
My approach is about more than hair - it’s about community, creativity, and unapologetically going after the life you want.
"From one salon to a movement — it’s always been about more."
As Seen In…
As Seen In…
media & PRESS
Trusted by editors, loved by clients. Samantha is a go-to voice for expert commentary, trend insights, and hair industry opinion — both as a contributor and as a thought leader.
She’s a contributing editor for Creative HEAD, Salon Evo, and Cosmopolitan, and her insights regularly appear in top publications read by professionals and consumers alike.
-
LINKS HERE
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Item description
achievements & AWARDS
From building businesses that break the mould to winning some of the industry’s biggest accolades, here’s what I’ve been proud to achieve.
-
2025
FINALIST - Business Director Of The Year
FINALIST - Social Stylist Of The Year
FINALIST - Sustainable Salon Of The Year - Stā Studios
FINALIST - Salon Of The Year - Samantha Cusick London
2024
WINNER - Independent Salon Business Newcomer - Stā Studios.
WINNER - Salon Design Award
FINALIST - Business Director Of The Year
FINALIST - Sustainable Salon of The Year
FINALIST - Innovation of The Year
FINALIST - Marketing Campaign of The Year.
-
2024
WINNER - Business Thinker Award
FINALIST - Best Client Experience
FINALIST - Sustainability Hero
FINALIST - Best New Salon
-
2024
WINNER - Independent Business Space of The Year - Stā Studios.
-
WINNER - Hair Influencer of The Year
Social Media & Influence
Social Media & Influence
Social & Seen
Winner: Pro Hairdresser Hair Influencer of the Year
Finalist: Social Stylist of the Year – British Hairdressing Awards
130K+ Combined Following.
High Engagement: Known for authentic storytelling, education-led content, and trend forecasting
Brand Collaborations: GHD, Olaplex, Redken, Beauty Works, Hello Klean, and more.
Niche Authority: Bridging salon expertise with consumer-friendly insights — trusted by both hairdressers and clients.
Featured Content: Colour transformations, business tips, behind-the-scenes moments, and female founder stories.
Digital Influence, Real-World Impact
Samantha’s influence doesn’t end at the salon door — it extends to a combined social following of over 130,000 engaged creatives, clients, and professionals.
Her digital presence is known for striking visuals, authentic storytelling, and an empowering voice that resonates across the industry and beyond.
Leading by Sharing
Educator. Mentor. Industry Voice.
Helping others grow is at the heart of Samantha’s work. Whether she’s teaching a packed masterclass, mentoring ambitious salon owners, or judging the industry’s most respected awards, she brings insight, honesty, and real-world experience to every room she enters.
This is how Samantha shapes the future of the industry — by championing the people building it.
Teaching others practical, profitable techniques with a real-world edge.
Leads hands-on colour education for stylists
Hosts Redken Insiders Workshops on branding and business
Delivers Redken Business Masterclasses for salon professionals
Offers one-to-one mentorship for salon owners and freelancers
Passionate about making education inclusive, modern, and actionable
Sharing the lessons behind the growth — and the mindset behind the wins.
Keynote speaker at industry events like Salon Smart.
Panelist for Hello Klean and other leading beauty brands.
Guest speaker for Soho House talks and community events.
Regular guest on podcasts, panels, and workshops.
Known for clear, honest, motivating advice that resonates.
Recognising talent. Celebrating impact. Raising the standard.
Judge for industry awards such as the Creative HEAD’s Most Wanted Awards
Judge for major beauty awards including:
We Wear What Beauty Awards
Marie Claire Beauty Awards
Women & Home Beauty Awards
Fabulous Beauty Awards
Chosen for her business acumen, creativity, and integrity
Passionate about championing emerging talent and fresh ideas across the industry
the BEAUTY BUSINESS platform
The Beauty Business Platform is Samantha Cusick’s digital education hub — created to share the tools, insights, and strategies she’s used to grow a profitable, purpose-driven business in the hair and beauty space.
Designed for freelancers, salon owners, and creatives ready to level up without burning out, the platform offers real-world support with zero fluff. From downloadable resources to deep-dive advice, it’s a smart, empowering space to learn, earn, and evolve.
With a built-in 24/7 live chat, beauty pros can get support, answers, and direction whenever they need it — because business questions don’t just come between 9 and 5.
“This is the space I wish existed when I started out — so I built it.”
PODCAST HOST
PODCAST HOST
Welcome to THE SILLY LITTLE GIRLS CLUB.
The Silly Little Girls Club is the podcast Samantha Cusick launched in response to the words that once tried to hold her back. Dismissed as a “silly little girl” when opening her first salon, she turned that put-down into a platform — one that champions bold, brilliant women rewriting the rules of work and life.
The show launched at Soho House White City, with a sold-out crowd and a headline DJ set by Melanie C. Since then, it’s become a space where women talk openly about rejection, resilience, reinvention — and the truth behind what success really looks like.
The guest list is intentionally diverse, representing a wide range of industries, backgrounds, and experiences. Season Two was proudly sponsored by Redken Pro, and Season Three — launching August 2025 — is sponsored by Sephora.
Brand Partnerships
Trusted by the Brands Leading the Conversation
Samantha Cusick is a trusted brand partner for some of the most influential names in beauty. With her unique blend of salon-floor authority, creative storytelling, and digital influence, she brings campaigns to life in a way that connects with both professionals and consumers.
Whether launching a new product, creating educational content, or building community through live events and social storytelling, Samantha partners with brands that align with her values — innovation, inclusivity, and real results.
Samantha’s current Ambassadorships :
