meet SAMANTHA CUSICK

Entrepreneur. Podcaster. Hairdresser.

AS SEEN IN

Samantha is a renowned and respected hair stylist. While others chase trends, Samantha builds legacies - founding salons, launching platforms, and shaping the future of beauty.

SILLY LITTLE GIRLS CLUB.

Samantha’s podcast The Silly Little Girls Club, launched at Soho House with Mel C, transforms a past insult into a platform for real talk and reinvention.

Through raw conversations with diverse guests, it’s reshaping how women define success in business.

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BRAND ASSOCIATIONS

WORK TOGETHER

Daring to build beyond the expected, Samantha isn’t just part of the conversation; she’s shaping what comes next.

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achievements & AWARDS

From building businesses that break the mould to winning some of the industry’s biggest accolades, here’s what I’ve been proud to achieve.

2025
- FINALIST - Business Director Of The Year
- FINALIST - Social Stylist Of The Year
- WINNER - Sustainable Salon Of The Year - Stā Studios
- FINALIST - Salon Of The Year - Samantha Cusick London
2024
- WINNER - Independent Salon Business Newcomer - Stā Studios.
- WINNER - Salon Design Award
- FINALIST - Business Director Of The Year
- FINALIST - Sustainable Salon of The Year
- FINALIST - Innovation of The Year
- FINALIST - Marketing Campaign of The Year.
2024
WINNER - Business Thinker Award
FINALIST - Best Client Experience
FINALIST - Sustainability Hero
FINALIST - Best New Salon
2024
WINNER - Independent Business Space of The Year - Stā Studios.
WINNER - Hair Influencer of The Year

FOUNDER

Samantha Cusick is reshaping the future of British hairdressing.

While the industry chases trends, she builds legacies - laying the foundations of a brand built to lead. A multi-salon founder, podcaster, speaker, and industry seer, Samantha doesn’t just spot what’s next - she creates it.

Now at the helm of a multi seven-figure, consumer-first business, her leadership is both precise and personal. She blends sharp instinct with deep integrity, operating outside the lines and ahead of the curve. Samantha is living proof that the future isn’t followed - it’s forged by those bold enough to write their own rules.