The girls story started back in 2012 where founders, Alex and Stacey met working in a restaurant in East London. They bonded over their love of sweet things and girlpower ethos. After realising there was a gap in the market for a colourful, inspiring meringue baking brand they began baking together in Alex's kitchen to sell in broadway market. Once the meringues were spotted on Instagram, all the department stores wanted in and publications were generating huge amounts of press.
Three years later, they've had the chance to work with amazing high end brands, brought out 2 cookbooks based on sweet things and have their own bakery on Broadway market where they also host meringue workshops.
The branding is cool AF which is why their social following grew rapidly and they even have cute girl power branded t-shirts and gifts on their site!
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